Tag Archives: Insights

Why centralizing strategic insights is imperative for CMOs

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs →

How Shake Shack measures experience and activates customer insights

Customer Insights

The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Chris Wood on June 13, 2023 Shake Shack, a chain that began as a single burger stand near New York’s Flatiron building, has grown to over 450 locations in the U.S. and around the world. The … Continue reading How Shake Shack measures experience and activates customer insights →

Maria Shriver offers insights on how to keep growing through a decades-long career

Growth Strategy

By Jenna Abdou June 10, 2023 When Maria Shriver was in her 50s, she launched her nonprofit, The Women’s Alzheimer’s Movement. Then, came her award-winning media company, Shriver Media. Her acclaimed newsletter, The Sunday Paper, and brain health protein bars, MOSH, followed in her 60s. What will she launch next? “The things I’m doing … Continue reading Maria Shriver offers insights on how to keep growing through a decades-long career →

MarTechBot: Insights from real-world usage (so far)

AI Chatbots

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Marc Sirkin on June 9, 2023 We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology … Continue reading MarTechBot: Insights from real-world usage (so far) →

Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn

Economic Downturns

By Grace Carroll March 15, 2023 Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn →

3 ways data can steer you wrong — and how to glean better insights

Data Strategy

The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights →

Customized insights: Getting started with Google Analytics 4

Google Analytics

GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4 →

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights

Branding Tools

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights →

Using Google Analytics 4 integrations for insights and media activations

Google Analytics

Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations →

LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing

LinkedIn Tools

LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing →