As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Marc Sirkin on June 9, 2023 We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology … Continue reading MarTechBot: Insights from real-world usage (so far)
By Grace Carroll March 15, 2023 Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
BrightEdge Creates New Layer Of SEO Insights by Laurie Sullivan @lauriesullivan, May 18, 2022 BrightEdge created an intelligent system for search marketers, and released the findings from initial tests on the research Wednesday at its annual conference, SHARE22. The Intelligent System for SEO was created through the connection of various data sets from BrightEdge and … Continue reading BrightEdge Creates New Layer Of SEO Insights
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
