Tag Archives: Insight

Customer Insight: Can Focus Groups Help Your Company?

by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company? →

Balancing Business Insight and Consumer Trust

Customer Experience

by Zuzanna Pasierbinska-Wilson March 7, 2016 Follow @fattypontoonskiMarch 7, 2016 How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to settle charges that it deceived consumers about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the … Continue reading Balancing Business Insight and Consumer Trust →

Insight into the Growing Impact of Mobile Video Marketing

Mobile Video

by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing →

A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight

Split Testing Marketing

Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight →

3 Tips for Using Online Reviews for Business Insight and Improvement

Business Improvement

Scott BarnettNovember 2, 2015 A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was … Continue reading 3 Tips for Using Online Reviews for Business Insight and Improvement →

Selling Value With Insight Storytelling

Web Management Guidelines

By Michael Harris, Published November 1, 2014 Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of … Continue reading Selling Value With Insight Storytelling →

Insight from Nielsen Shows Print Marketing As Far From Dead

Marketing Guide

By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead →