Sarah Hecker — June 21, 2017 — June 21, 2017 While video certainly isn’t a new concept in marketing, it is a practice that has evolved over the years, so much so that it can hardly be considered the same practice it was in 1941 when the first television ad aired. With the explosion of … Continue reading 5 Innovative Examples of Video on Your B2B Website
Alice Williams — May 29, 2017 — May 29, 2017 Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you … Continue reading 5 Innovative Ways to Build a Killer Small Business Brand
Karen Taylor — April 28, 2017 — April 28, 2017 If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due to its ability to achieve multiple marketing goals—from lead gen, to prospect nurturing, … Continue reading 5 Innovative Places to Add Video Marketing to Your Website
Paul Keijzer — April 21, 2017 Follow @Paul_Keijzer— April 21, 2017 It’s no doubt that teams work miracles when they really know each other. Having strong synergy and a deeper understanding of each other’s motivators can transform groups of people into high-performing teams. Over the years I’ve worked with several teams and helped them understand … Continue reading 6 Innovative Activities That Can Boost Team Building
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
by Paul Keijzer Follow @Paul_KeijzerAugust 21, 2016 To make an impact, the most important ingredient for any business leader is their level of business insight. Irrespective whether you are the CEO, Strategy Manager, Product Manager, Software Development Team Leader, HR Manager, Engineer or Financial Controller – no leader can add significant value without business acumen … Continue reading 4 Innovative Ways to Boost Your Business Acumen
by Paul Keijzer July 18, 2016 Follow @Paul_KeijzerJuly 18, 2016 I’ve always felt that an engaged workforce is the holy grail of business leaders and HR alike. Organizations in the US have spent almost USD 720 million a year on measuring employee engagement. With all this investment you would expect engagement levels to go through … Continue reading 6 Innovative Ways to Engage Your Employees
by Shanelle Mullin June 28, 2016June 28, 2016 Most people stick to one end of the testing spectrum, which is where iterative testing falls. Why? Likely because it’s the most talked about, the most publicized. However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the … Continue reading Innovative Testing: What It Is, What It Isn’t and When to Try It
by Paul Keijzer June 27, 2016 Follow @Paul_KeijzerJune 27, 2016 I always claim that similar to the half-life of a nuclear material, knowledge also has a half-life. Depending on the industry, your knowledge half-life can last a couple of years or, for the most advanced academic or technology sectors, maybe just a couple of months. … Continue reading Innovative Ideas to Help You Stay Ahead of the Learning Curve
by Paul Keijzer June 16, 2016 Follow @Paul_KeijzerJune 16, 2016 Last week I shared with you the famous innovator behaviors by Clayton Christensen that could help you develop more innovative HR solutions. Over the next few of weeks I will help bring you up to speed on the latest trends, thoughts and approaches on: sourcing, … Continue reading 6 Innovative Ideas to Get and Select the Best Talent
