Tag Archives: Infographic

Getting Started with Google AdWords: A Glossary of Terms [Infographic]

Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]

The State of Small Business 2015 [Infographic]

Alexandra MyersApril 23, 2015 Are today’s elected government officials helping or hurting small business in America? The answer largely depends on the political affiliation of whom you ask. According to a survey by the National Small Business Association (NSBA), 39 percent of small business owners identify as Republican, followed by 29 percent who identify as … Continue reading The State of Small Business 2015 [Infographic]

Top 8 PPC Marketing Mistakes to Avoid (Infographic)

Jomer GregorioApril 22, 2015 Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as … Continue reading Top 8 PPC Marketing Mistakes to Avoid (Infographic)

3 in 5 Online Local Searches Result in a Purchase – Are You Taking Advantage?

Kelly MeeneghanApril 20, 2015 Business owners are always looking for new and effective strategies to grow their clientele. Online strategies like social media, search engine optimization, and email marketing are often exercised but may not drive the local attention anticipated by the owners. With the incredible reach of the Internet, it can sometimes be difficult … Continue reading 3 in 5 Online Local Searches Result in a Purchase – Are You Taking Advantage?

How to Measure Instagram Traffic, Leads and Sales [Infographic]

Jim BelosicApril 20, 2015 Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!”  When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account. There are 5 types … Continue reading How to Measure Instagram Traffic, Leads and Sales [Infographic]