Andrew GazdeckiMay 11, 2015 Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple … Continue reading 22 SMB Industries Cashing in on Mobile Marketing
Bob HutchinsMay 11, 2015 How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly … Continue reading How Consumers Are Responding to Data-Advertising
Zach TaijiMay 9, 2015 What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates – in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as … Continue reading The Evolution of Lifecycle Marketing [Infographic]
Louis FoongMay 8, 2015 The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from Clear Ci, explores some of the best places to harvest data today, including … Continue reading Be More Competitive By Nurturing Big Data (Infographic)
Jill RichardsMay 5, 2015 Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of … Continue reading Content Marketing’s Secret Sauce [Infographic]
Miguel ConnerMay 5, 2015 They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content … Continue reading 5 Lessons U2 Can Teach Us About Marketing (Infographic)
Jomer GregorioMay 5, 2015 Many small business owners put off blogging thinking this “fad” is just a waste of their time and effort. This line of thinking is not what successful Digital Marketers have with regards to business blogging. As much as 81% believe business blogging is a critical business process according to Hubspot’s Inbound … Continue reading Top 8 Proven Benefits of Business Blogging (Infographic)
Jessica MehringMay 4, 2015 It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because trying to get your reader to take more than one action is a recipe for … Continue reading Why Every Copy Element Must Have ONLY One Job
William YatesMay 3, 2015 Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to equate. Even in the digital age these assertions continue to proliferate, and … Continue reading Marketing Automation: The ROI Reality [Infographic]
Louis FoongMay 1, 2015 Hosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! But there’s no use simply putting up a post and hoping somebody notices. You need to put some time and effort into promoting your blog. In this infographic, ReferralCandy offers nine … Continue reading 9 Essential Tips For Promoting Your Blog Properly (Infographic)
