Eric Hammis December 17, 2014 Digital marketing is ever changing, and this past year is proof that it’s only going to change at a more rapid pace. So instead of explaining how it has changed and what to expect in 2015, we’d rather show you. Take a look at this infographic on digital marketing … Continue reading Digital Marketing: The Past, The Future (Infographic)
Jessica Hasson December 17, 2014 The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December. While holiday shopping can be hectic for your business, it can also be chaotic for … Continue reading Creating a Happy Customer Throughout the Holidays [Infographic]
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Keith Lovgren December 13, 2014 A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to your teammates and managers. While CRO is by no means a new practice, … Continue reading Conversion Rate Optimization Is Not New (Infographic)
Louis Foong December 12, 2014 In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to … Continue reading Who Do People Buy
Louis Foong December 12, 2014 I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing Targetting through … Continue reading The Science Of Building Buyer Personas [Infographic]
Denise Chan December 9, 2014 You’re probably pumped and ready for holidays by now, having consumed more than your fill of pumpkin pie and memorized all of the lyrics on your holiday playlist. On the email front, you have cleaned your contact lists and re-engaged inactive customers. You’ve probably also read our weekly holiday email … Continue reading Your Ultimate Holiday Email Sending Checklist [Infographic]
Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]
Will Blunt December 5, 2014 There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important. Do you think blogging is still important to the success … Continue reading 5 Reasons Why Blogging Matters to Your Business [Infographic]
Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic]
