Andres Muñoz October 14, 2021 When you think about influencers, Instagram is probably the first thing that comes to mind. And that’s because the features and popularity of the platform gave personalities the ability to share their lives and build a closer connection with their audience. This connection makes consumers trust the opinion of the … Continue reading How to Find Instagram Influencers For Your Brand
Aleh Barysevich July 17, 2021 Social media influencers are digital marketers’ second-best allies, coming right after reliable and versatile social media tools. SMM tools are many; in this post, we’ll focus on those that offer influencer marketing features, i.e. identifying and managing social media influencers of various scope. Influencer marketing is cost-effective and personal in … Continue reading 10 of the Best Tools to Find Influencers on Social Media
Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing
Pankaj Narang January 24, 2021 It is no secret that the growth of Instagram is beyond super. The increased use of hashtags and user base has made Instagram the go-to for business owners and marketing managers. The use of the little # (hashtag) has gained a golden position in business marketing campaigns for nearly all … Continue reading How to Run a Branded Instagram Hashtag Campaign with Influencers
Ken Fortney January 14, 2021 In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard, ROI numbers this high are astounding. But an increasing number of brands trying influencer marketing for the first time are confused about what makes this strategy work (not every brand … Continue reading What are Fake Influencers and How Do You Find Them?
Julia Miashkova August 5, 2020 It goes without saying but I’ll say it anyway: influencer marketing works and there’s every reason to invest in it. Influencer marketing works due to many reasons, not the least of which is influencers beat celebrity endorsement and traditional advertising. The reality of digital marketing today is that growing reach … Continue reading 12 of the Best Cheap-to-Free Tools for Finding Instagram Influencers
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok
Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis
Jared Atchison — April 24, 2020 Social media marketing is, without a doubt, one of the best tools you can use to grow your small business. There are countless ways to engage with your audience and deliver your best content. Many marketers and business owners also use social media as a way to grow their … Continue reading Top 3 Benefits of Using Influencers for Small Business Growth
Anthony Santiago — March 6, 2020 The famous, influential person on social media networks who endorse brand products and services is an influencer on social media. You can also define a social media influencer as a person working in and collaborating with a particular industry. It is also an individual who can have an impact … Continue reading How Social Media Influencers Impact Businesses
