Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations
Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Caitlin Jeansonne on December 7, 2016 Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators … Continue reading 4 things that can go wrong in an influencer campaign (and how to fix them)
Connor Gallic — December 2, 2016 Follow @gallic_c— December 2, 2016 Executing an influencer-based campaign sounds simple enough. Get a few influential people, get them to participate in the marketing of your product, and watch the sales come in. Right? Actually, as with most things digital, there are so many ways it can go absolutely … Continue reading Influencer Marketing Examples
Jonathan Bright — November 24, 2016 Follow @SoutherlyComms— November 24, 2016 Celebrity is dead. Long live the influencer. Until they become a celebrity. Then they’re dead again. I was at a conference last night entitled The Power of Influencer Marketing, hosted by Youzz, an online marketplace that matches brands with relevant influencers, and where a … Continue reading How to Win Friends with Influencer People
Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]
Alex Ditty — November 13, 2016 Follow @seenmoment— November 13, 2016 Nothing, if you’re doing it right. With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy. This provides us with a great … Continue reading What the Vine Shutdown Means for your Influencer Marketing
Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
By Heba Hosny November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)
