Tag Archives: Influencer

The Next Influencer Wave and How to Find It

Dustin Goot — February 14, 2017 — February 14, 2017 If you saw Forbes’ second annual list of the highest-paid YouTube stars, you know that big name digital influencers are bringing in big money. That means that if your brand is looking to reach the millennial and Gen Z viewers who rabidly consume the content … Continue reading The Next Influencer Wave and How to Find It →

3 Top Reasons To Take Advantage Of Influencer Marketing

Influencer Marketing

Karina Welch — February 12, 2017 — February 12, 2017 You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of … Continue reading 3 Top Reasons To Take Advantage Of Influencer Marketing →

Influencer Marketing Drives 11x more ROI [Infographic]

Influencer Marketing

Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately … Continue reading Influencer Marketing Drives 11x more ROI [Infographic] →

Using influencer campaigns for real-time amplification

Influencer Strategy

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification →

MarTech Landscape: What is influencer marketing?

Influencer Marketing

Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing? →

4 Tactics to Reach the Evolving Mom Influencer

Influencer Strategy

Maria Bailey — January 31, 2017 Follow @momtalkradio— January 31, 2017 There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and … Continue reading 4 Tactics to Reach the Evolving Mom Influencer →

Want to Build Strong Influencer Relationships? Focus On Ease and Value

Influencer Strategy

Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value →

Why influencer marketing trumps influencer advertising

Influencer Marketing

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising →

Influencer Marketing in 2017 – 5 Trends To Look Out For

Influencer Marketing

Deepak Sakhuja — January 12, 2017 Follow @RippleLinks— January 12, 2017 Influencer Marketing has held its ground in 2016 with brands discovering the incredible results of their marketing strategy – starting right from explosive ROIs to exclusive audience engagements. Influencer recommendations have steadily risen as being an authentic source of product information as well as … Continue reading Influencer Marketing in 2017 – 5 Trends To Look Out For →