Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)
Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Stephanie Ockerman — January 4, 2020 Follow @thetravelchica You have a big heart and a lot of determination, and you want to create a better world. That may mean empowering and supporting your team. Perhaps it means challenging policies and systems that are holding people back. And maybe it means creating a compelling vision for … Continue reading 3 Steps to Grow Your Impact and Influence
What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers
John Rampton — December 13, 2019 Influence, money, and power are highly valued in society today. It makes sense. Being able to get others to do what you would like them to do can help your dreams become realities. Financial stability and freedom allow for more opportunity and comfortability in life. Having money and influence … Continue reading 9 Proven Ways to Gain Influence, Money and Power
Albert Costill — November 14, 2019 Regardless if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having your personal brand makes a great first impression and prevents others from tarnishing your good name. With that in mind, let’s dive … Continue reading How to Influence Your Personal Brand on Social Media Before Someone Else Does
Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM?
Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age
Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently?