Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization
Susan Friesen — February 15, 2018 Follow @eVisionMedia — February 15, 2018 Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales? One way to ensure both of those things is to consciously create a positive influence when you … Continue reading 5 Ways to Be a Positive Influence on Facebook
Brian Basilico — February 1, 2018 Follow @bbasilico — February 1, 2018 Stock photo When thinking about thought leadership, you will need some of the tools and techniques that you can use to get your messages out there. One of the tools that I use is my podcast. Now, podcasting is not for everybody, just … Continue reading How A Podcast Can Help Influence Thought Leadership?
Mona Hellenkemper — January 24, 2018 — January 24, 2018 The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their … Continue reading The Pyramid of Influence in Influencer Marketing
Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing
Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017 If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’
Steven Imke — November 19, 2017 Follow @SteveImke — November 19, 2017 Have you ever wanted something so badly that you would do anything to get it? That feeling does not happen overnight; a sales process created that yearning inside you. In their ground-breaking book, “Rainmaking Conversations” Mike Schultz and John Doerr list 16 research-based … Continue reading 16 Powerful Principles to Influence a Sale
Nathan Rossiter — September 18, 2017 Follow @nathandrossiter — September 18, 2017 In today’s day and age, people spend a significant portion of their time online, creating a modern environment where there is a noticeable demand for online courses. These offer significant advantages over conventional teaching methods, including increased flexibility and lower associated costs, and … Continue reading Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time
Personal Branding Blog — August 18, 2017 — August 18, 2017 Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for … Continue reading Use Email Marketing to Build Your Online Brand Influence
Amanda Singleton — August 1, 2017 — August 1, 2017 422737 / Pixabay Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page elements in your design. It’s a big influence in user engagement. Also important for influencing engagement are a good user experience and well-written … Continue reading How Do Colors Influence Website User Engagement?