Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM?
Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age
Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently?
Tobin Lehman — August 22, 2019 Follow @gonewnorth — August 22, 2019 Companies should offer HR a seat at the leadership table. Unfortunately, though (as HR people know too well), that often doesn’t happen. Or, if it does, HR’s place at the table isn’t afforded the level of influence that it should have. Instead, HR … Continue reading How HR Can Earn Influence (and Impact Executive Success)
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance
Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence
Benji Bateman — February 5, 2019 — February 5, 2019 A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $ 1 billion in quarterly revenue. As … Continue reading How to Optimize Your LinkedIn Profile and Increase Your Influence
Radzi Schmaus — December 18, 2018 Follow @radzitw — December 18, 2018 Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communications … Continue reading 3 Ways Data Will Influence Marketing Strategies in 2019
Personal Branding Blog — December 6, 2018 — December 6, 2018 There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result. How can your brand gain more recognition online? By forging meaningful relationships with individuals and leaders … Continue reading How To Build a Strong Social Media Influence
Susan Gilbert — October 11, 2018 Follow @SusanGilbert — October 11, 2018 How To Build a Strong Social Media Influence There’s a lot you can do to deliberately improve your social media influence online. After all, social media has become the main standard by which we communicate and share information – but it is also … Continue reading 10 Ways to Improve Your Social Media Influence