Tag Archives: Influence

How to Influence Search Results to Reflect Your Brand

Personal Branding Blog — April 29, 2018 — April 29, 2018 How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, … Continue reading How to Influence Search Results to Reflect Your Brand

How to Maximize Social Media Influence in Your Organization

Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization

The Pyramid of Influence in Influencer Marketing

Mona Hellenkemper — January 24, 2018 — January 24, 2018 The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their … Continue reading The Pyramid of Influence in Influencer Marketing

Generational Language Differences Influence Boomer Marketing

Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing

The influence of affluence: How to leverage the ‘Affluencers’

Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017    If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’