Tag Archives: Influence

Creating Mega Fans: Social Influence Declines As Fans Age

Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan  @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age

Leadership Assessment: Do Men And Women Influence Differently?

Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently?

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence

3 Ways Data Will Influence Marketing Strategies in 2019

Radzi Schmaus — December 18, 2018 Follow @radzitw — December 18, 2018 Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communications … Continue reading 3 Ways Data Will Influence Marketing Strategies in 2019