Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study
‘Pong’ is now half a century old Igor Bonifacic @igorbonifacic Exactly 50 years ago today, Atari released Pong. It wasn’t the first video game ever created, nor the original take on virtual table tennis – a fact that would eventually lead to two decades of lawsuits. But in Pong, the early video … Continue reading Pong’s influence on video games endures 50 years later
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Jon-Mikel Bailey November 5, 2021 We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your website’s SEO? There are many studies out there, like this very thorough SEO/Social Media examination from CognitiveSEO from 2016 that proves that social media … Continue reading Does Social Media Activity Influence SEO Success?
Aabhas Vijay October 19, 2021 When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways. Indeed, … Continue reading How to Use Marketing Psychology to Influence and Persuade
Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2021 Yelp could become an informative search tool to research businesses requiring proof of vaccination. This week the company announced a “Proof of vaccination required” and “All staff fully vaccinated” label on its review site to … Continue reading Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Bob Hutchins May 21, 2021 The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being … Continue reading How the Block Chain Will Influence Digital Advertising and Marketing
Achim Nowak April 14, 2021 I don’t want to be one of those people who talk too much. Don’t want to repeat what someone else has already said. Don’t want to upstage more senior members of the Executive Team. Don’t want to offer opinions about issues outside of my portfolio. I have heard it all. … Continue reading Too Much/Too Little: How Well Do You Influence Your Executive Team?
Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
