AI Shows Ad Industry Its Future by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2023 Starting with Google and Microsoft, artificial intelligence (AI) began teaching the advertising industry how to reinvent itself nearly 30 years after it served its first online banner ad. AT&T purchased it to promote its You Will campaign on HotWired, now … Continue reading AI Shows Ad Industry Its Future
By Burt Helm November 19, 2023 In Hollywood, big money is getting lost in translation. Sure, the global entertainment business is synced up like never before. Marvel blockbusters captivate audiences in China. Korean directors score one coup after another in the U.S. Streaming development executives now scour foreign markets to bring home the next Squid … Continue reading How AI for lip dubbing could change the film industry
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
By Elissaveta M. Brandon On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.) Orchids are notoriously hard to care for, so I was aghast when a few hours into … Continue reading From tacky to tasteful: how fake plants are growing into a $1 billion industry
The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO
Broadcom Announces $1 Billion Investment in Spain’s Semiconductor Industry John Boitnott / Jul 7, 2023 The well-known American chipmaker Broadcom has just recently taken a significant step to improve the domestic chip-making capabilities of European nations. On Thursday, the Chief Executive Officer of the company, Charlie Kawwas, made an exciting announcement: Broadcom will be … Continue reading Broadcom Announces $1 Billion Investment in Spain’s Semiconductor Industry
Why The Ad Industry Needs Old Curmudgeons by Maarten Albarda , Featured Contributor, July 7, 2023 This week, Brian Jacobs announced he is not exactly discontinuing his excellent “Cog Blog,” but he did announce a reduction of its publishing frequency, writing, “I must admit I’m finding it increasingly difficult to write a regular weekly post … Continue reading Why The Ad Industry Needs Old Curmudgeons
Google Calls For Industry Talks On AI Content Ethics by Laurie Sullivan @lauriesullivan, July 9, 2023 Google Friday invited members of the web and artificial intelligence (AI) communities to help develop complementary protocols and standards governing AI-related content. The move reflects increasing concerns that AI can leverage web data in new ways, raising ethical challenges … Continue reading Google Calls For Industry Talks On AI Content Ethics
By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
Google’s Industry Dialogue Over The Privacy Sandbox by Alan Chapell , Op-Ed Contributor, April 27, 2023 Google seems to be doubling down on its efforts to promote the Privacy Sandbox as an alternative to the HTTP cookie. In a blog post, Google summarizes the results of its recent listening tour. I read this as an indication that … Continue reading Google’s Industry Dialogue Over The Privacy Sandbox
