By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
Google’s Industry Dialogue Over The Privacy Sandbox by Alan Chapell , Op-Ed Contributor, April 27, 2023 Google seems to be doubling down on its efforts to promote the Privacy Sandbox as an alternative to the HTTP cookie. In a blog post, Google summarizes the results of its recent listening tour. I read this as an indication that … Continue reading Google’s Industry Dialogue Over The Privacy Sandbox
By Michael Grothaus March 01, 2023 Recent months have not been good for the tech and media industries, which have seen hundreds of thousands of jobs lost as companies look for ways to reduce costs among slowing sales and fears of an economic downturn. But Big Tech and media weren’t the only industries hit … Continue reading Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian
Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry ValueWalk / 23 Feb 2023 Ever since the onslaught of the pandemic, workers across several industries have been quitting their jobs in record numbers in search of an improved work-life balance, better pay, and more inclusive and healthier company … Continue reading Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry
Stay Ahead of the IoT Curve: 10 Experts Shaping the Industry Brad Anderson / 20 Feb 2023 In today’s world, almost everything is connected. Everything is linked together in a networked world — from your appliances to your cars. This interconnectedness has led to a host of new and exciting opportunities for businesses, and … Continue reading Stay Ahead of the IoT Curve: 10 Experts Shaping the Industry
AI Leaders: List of the Top 10 Visionaries in the Industry Brad Anderson / 13 Feb 2023 The AI revolution is afoot. Like the steam engine, combustion engine, and computer revolution before it, artificial intelligence will undoubtedly profoundly impact how humans work and live. One of the most exciting advances in AI development is … Continue reading AI Leaders: List of the Top 10 Visionaries in the Industry
Reshaping Customer Experience in the Finance Industry Manpreet Singh Chawla / 12 Jan 2023 Gone are the days when customers stand in long bank queues. Previously, the bank customer would stand in line, almost longer than the time they took to visit with their soul mate or better half. Today we shop where we … Continue reading Reshaping Customer Experience in the Finance Industry
What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement
When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category? by Steve Ellwanger , January 6, 2023 The legal U.S. marijuana industry is a mess. Blame too much illicit and legal supply—the latter prompted in part by over-optimistic hopes for federal legalization—coupled with the high costs of operating cash- and security-dependent dispensaries. Oversupply … Continue reading When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. … Continue reading Marketing industry diversity improving, but still lags for senior positions
