March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2024 Amelia Waddington, Captify CPO, says she would not be surprised if a group of industry executives sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers. The ad-tech company has … Continue reading Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Ad Industry Loses 30-Year-Old Tool by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2024 Media spend turned the corner halfway through last year, but advertisers will continue to look for cost savings in 2024 — especially when it comes to challenges related to identity management and cookie deprecation. Publishers will deal with the same challenges, … Continue reading Ad Industry Loses 30-Year-Old Tool
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
By Yannise Jean December 02, 2023 It’s been a year-long celebration of hip-hop’s 50th anniversary with the spotlight on the art form’s undeniable impact on music and culture. And a notable cap to the year was Grammy-winning recording artist and producer Missy Elliott becoming the first female rapper inducted into the Rock & Roll … Continue reading Hip-hop’s 50th anniversary spotlights the influence and struggles of women in the industry
By Sarah Bregel November 27, 2023 How people feel about AI may still be a mixed bag, but there is certainly no shortage of chatter about the technology, especially among employers and job-seekers. On LinkedIn, conversations about AI have increased by 70% over the past year, according to a newly released report from the … Continue reading The industry talking the most about AI jobs is not tech, according to LinkedIn
AI Shows Ad Industry Its Future by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2023 Starting with Google and Microsoft, artificial intelligence (AI) began teaching the advertising industry how to reinvent itself nearly 30 years after it served its first online banner ad. AT&T purchased it to promote its You Will campaign on HotWired, now … Continue reading AI Shows Ad Industry Its Future
By Burt Helm November 19, 2023 In Hollywood, big money is getting lost in translation. Sure, the global entertainment business is synced up like never before. Marvel blockbusters captivate audiences in China. Korean directors score one coup after another in the U.S. Streaming development executives now scour foreign markets to bring home the next Squid … Continue reading How AI for lip dubbing could change the film industry
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
