Irakli Iosebashvili — March 22, 2018 — March 22, 2018 Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the … Continue reading Marketing on Facebook: Building and Incorporating an A/B Testing Framework
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first. Jay Baer on January 22, 2018 Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical … Continue reading Incorporating a chatbot? How to put the customer first
Kevin Page — October 18, 2017 Follow @krpage91 — October 18, 2017 One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful, useful and … Continue reading Incorporating Advanced Workflows to Convert More Leads to Customers
Saher Naseem — February 9, 2017 Follow @SaherNaseemD— February 9, 2017 Snapchat, made by Evan Spiegel was once considered a platform geared specifically towards teens and young adults. However, over the last few years, this social media platform has improved its features, made some important tweaks that have transformed this platform into a tool that … Continue reading Why Incorporating Snapchat Into Your Small Business Plan Is A Big Deal?
by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video
by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)