by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
Tag Archives: Improving
Weeding Out Weak Opportunities (and Improving Sales Forecast Accuracy)
by Bob Apollo Follow @bobapolloAugust 13, 2016 How can B2B salespeople (and the sales organisations they work for) identify and engage the prospects that are most likely to buy from them? In even the most successful B2B sales organisations there is always a significant fall-off between the number of qualified sales opportunities that enter the … Continue reading Weeding Out Weak Opportunities (and Improving Sales Forecast Accuracy)
9 Tips to Boost Website Conversions by Improving User Experience
by Sarah Clark Follow @b3netAugust 13, 2016 Online shopping is no more a niche market, it’s booming. Almost everything, from FMCG products to clothing to gadgets to kid’s essentials, are sold over the internet. In other words, e-commerce websites are successfully engaging a large section of the spending class. The e-commerce industry is booming with … Continue reading 9 Tips to Boost Website Conversions by Improving User Experience
How eCommerce Wholesale Platforms are Improving Customer Experiences
by Chris Layne August 1, 2016August 1, 2016 eCommerce wholesale websites, both mobile and desktop, are changing the wholesale landscape. B2B sales have already outpaced B2C sales by almost double, and wholesalers are quickly implementing eCommerce platforms to suit their clients’ needs. As B2B eCommerce continues to grow, the presence of uniquely B2B-focused features will … Continue reading How eCommerce Wholesale Platforms are Improving Customer Experiences
Improving Your Digital Marketing Efforts
by Stephanie McLaughlin July 6, 2016July 6, 2016 Living in the Northeast, you don’t spend much time in the ocean – or at least I don’t. Even at the height of summer, the water has a bite and you get pins and needles from the cold. If it’s over 90 degrees and sunny and there’s … Continue reading Improving Your Digital Marketing Efforts
9 Secrets To Improving Social Media Content Engagement and Performance
by Anna Rodriguez July 5, 2016 Follow @annrodriguez021July 5, 2016 Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on social media. According to recent data, there are more than 2.3 billion active social media … Continue reading 9 Secrets To Improving Social Media Content Engagement and Performance
Visual Management & The 5S Program: Improving Workflows
by Samantha Selsky June 16, 2016June 16, 2016 The 5S program is an extension of lean management and a way to “clean house” in the workplace, making it a great way to promote efficiency when it comes to manufacturing & distribution. The 5S program serves as a foundation for sustaining continuous improvement by exposing some … Continue reading Visual Management & The 5S Program: Improving Workflows
Improving Your Marketing & Sales Relationship
by Matt Farber June 14, 2016June 14, 2016 “Typical sales rep!” is something we marketers either have said ourselves or overheard from another co-worker. A rant may ensue on how the sales team, or perhaps a specific sales rep either broke the rules, doesn’t understanding marketing, or some comment about how sales is too old … Continue reading Improving Your Marketing & Sales Relationship
Improving Sales and Marketing Alignment
by Bryan Rusche May 27, 2016 Follow @BryanRuscheMay 27, 2016 Sales and marketing alignment is difficult to achieve, but it’s also one of the best opportunities for improving business results. When marketing and sales teams are aligned, marketing ROI, sales productivity, and top line growth all go up. To get full alignment, it’s not enough … Continue reading Improving Sales and Marketing Alignment
Improving Click-Through Rate from Search to Landing Page
by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page