As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Sandra Wrobel-Konior May 31, 2016 Follow @sandriczMay 31, 2016 How To Instantly Improve Your Payment Usability? If you run an online business, you definitely know it’s not easy to sell something, especially when you’re just starting out. Finding customers, getting them buy your product and driving them through the payment process (with the risk … Continue reading How To Instantly Improve Your Payment Usability?
by Megan Totka May 30, 2016 Follow @MeganTotkaMay 30, 2016 Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your … Continue reading 4 Ways A Website Redesign Can Improve Your Digital Marketing Now
by Angie Pascale May 23, 2016May 23, 2016 Organic search traffic is typically the largest referral source for every website, and it’s no different for ecommerce stores. Consumers prefer organic results because they perceive them to be more genuine and trustworthy (versus paid advertisements, which they know are trying to sell them something). The issue … Continue reading Your Ecommerce SEO Checklist: 15 Questions to Ask to Improve Site Ranking
by Dani Zehra May 22, 2016 Follow @DaniZehraMay 22, 2016 Managing a marketing team is not easy. Managing ANY team is not easy, for that matter. Take that from anyone who has done group projects in school. Grouping different kinds of people together leads to clashes in opinion, disarray and lots of miscommunication – however, … Continue reading 7 Ways to Improve Team Efficiency and Productivity
by Justin Wilson May 22, 2016 Follow @Jus_WilsonMay 22, 2016 Despite all of the developments which alter the way that people execute their digital marketing, email marketing is still one of the most popular channels. It is low cost, most people understand how email works and its effectiveness is highly measurable. Note that measurable doesn’t … Continue reading How to Improve Your Email Open Rate
Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. Patricia Hursh on May 20, 2016 According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring ROI … Continue reading 3 ways to improve B2B lead quality
by Ben Camerota May 11, 2016 Follow @mvpvisualsMay 11, 2016 Small business owners wanting to get more from their SEO while decreasing spending know how difficult it can be to stay up to date with best practices. An SEO mistake can have tangible consequences in the form of a penalty in search results. These techniques … Continue reading Small Biz SEO: How to Improve Rankings and Decrease Spending
by Brandon Gains May 11, 2016 Follow @brandongainsMay 11, 2016 The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about when you’re searching for advice about online marketing? If you’re anything like me, nearly all of your searches … Continue reading 14 Tips to Improve Your Twitter Advertising Strategy
by Brooke B. Sellas May 11, 2016 Follow @madSMscientistMay 11, 2016 Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited … Continue reading How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
