Tag Archives: Important

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

Games Advertisement

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz →

2 important ways to build customer trust and brand equity with data

Consumer Engagement

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data →

Important Technologies and Developments Shaping the Future of Fintech

Finacial Technology Industry

Important Technologies and Developments Shaping the Future of Fintech Deanna Ritchie / 20 Jul 2022   Fintech is rapidly advancing. No matter who you are or what industry you’re in, it’s worth paying attention to the latest developments. In case you aren’t already familiar, “fintech” is a combination of the words “financial technology.” It refers … Continue reading Important Technologies and Developments Shaping the Future of Fintech →

MarTech Replacement Survey: Which features are important to marketers?

Marketing Statistics

It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers? →

Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs

Artificial Intelligence

Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2022 The metaverse might be the latest buzzword for the advertising industry, but as it turns out, most CEOs participating in a Gartner survey ignore the technology. They want to avoid wasting effort on concepts that are … Continue reading Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs →

Recruiting Developers: Why Finding the Right People Is So Important

Effective Hiring

Recruiting Developers: Why Finding the Right People Is So Important Allison Dretzin / 12 Apr 2022   One of the finest investments your company will ever make is taking the time to make the appropriate recruits and carefully considering your recruitment approach.Recruiting a developer may take a long time and cost a lot of money, … Continue reading Recruiting Developers: Why Finding the Right People Is So Important →

How Can Digital Debt Collection Play an Important Role in Fintech Success

Finacial Technology Industry

How Can Digital Debt Collection Play an Important Role in Fintech Success Lyle Solomon / 25 Feb 2022   According to a McKinsey’s 2020 report, the international was facing numerous challenges, despite the fact that several industries rely on its expertise to recover debts from customers. The report further highlighted that many debt collection agencies could … Continue reading How Can Digital Debt Collection Play an Important Role in Fintech Success →

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