Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Louisa Karam — July 25, 2017 — July 25, 2017 Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation … Continue reading How’s Your Street Cred? Why Your Online Reputation is Important
Susan Gilbert — July 25, 2017 Follow @SusanGilbert — July 25, 2017 Take A Fresh Look At Your Website Through an Audit Your website is one of the most valuable online properties your business has! Have you taken the time to look at it and perform a thorough website audit recently? You might be surprised … Continue reading Why a Website Audit is So Important
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Brian Basilico — July 14, 2017 Follow @bbasilico — July 14, 2017 Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is arguable, but the beauty is in the eye of the beholder. I don’t know about you, but I am bombarded with email and … Continue reading Is the Design of Your Website Important? Your Perfect Audience Cares!
Greg Cawood — July 13, 2017 Follow @iqnection — July 13, 2017 vanmarciano / Pixabay Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components. 1. Responsive Design Regular readers of … Continue reading The 5 Most Important Things to Include in Your Website Redesign
Personal Branding Blog — July 13, 2017 — July 13, 2017 Yes, your LinkedIn profile is more important than your resume! Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open … Continue reading Why Your LinkedIn Profile Is More Important Than Résumé
Steph Marsh — July 12, 2017 — July 12, 2017 Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves — more traffic. Free-Photos … Continue reading 3 Important Things to Nail Down Before You Start a Business Blog
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Greetje den Holder — April 28, 2017 Follow @GdenHolder— April 28, 2017 Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes every now and then. In fact, the digital world is evolving faster than most businesses can … Continue reading 7 Important Changes in the World of Digital Marketing
