How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
Dave Orecchio — August 21, 2017 Follow @HighTechMKT — August 21, 2017 coffeebeanworks / Pixabay Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what … Continue reading Why Conversion Rate Optimization is More Important Than Ever
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
Simon Davies — August 15, 2017 Follow @SimonTheoDavies — August 15, 2017 No matter what kind of business you run—big, small, corporate or startup—it pays for your employees to be loyal. At the very least the financial implications of recruitment and training are significant enough to damage your overall profits. But you’re not automatically entitled … Continue reading Why Cultivating Employee Loyalty is So Important
Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Louisa Karam — July 25, 2017 — July 25, 2017 Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation … Continue reading How’s Your Street Cred? Why Your Online Reputation is Important
Susan Gilbert — July 25, 2017 Follow @SusanGilbert — July 25, 2017 Take A Fresh Look At Your Website Through an Audit Your website is one of the most valuable online properties your business has! Have you taken the time to look at it and perform a thorough website audit recently? You might be surprised … Continue reading Why a Website Audit is So Important
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Brian Basilico — July 14, 2017 Follow @bbasilico — July 14, 2017 Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is arguable, but the beauty is in the eye of the beholder. I don’t know about you, but I am bombarded with email and … Continue reading Is the Design of Your Website Important? Your Perfect Audience Cares!
Greg Cawood — July 13, 2017 Follow @iqnection — July 13, 2017 vanmarciano / Pixabay Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components. 1. Responsive Design Regular readers of … Continue reading The 5 Most Important Things to Include in Your Website Redesign
