Tag Archives: Important

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus

The Path to Becoming the Most Important Member of the Executive Team

Chris Hicken — March 14, 2020 Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Want to have a beer with someone after work? Definitely invite someone from CS. Success leaders usually manage more revenue … Continue reading The Path to Becoming the Most Important Member of the Executive Team

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020   While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is