Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus
Tag Archives: Important
The Path to Becoming the Most Important Member of the Executive Team
Chris Hicken — March 14, 2020 Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Want to have a beer with someone after work? Definitely invite someone from CS. Success leaders usually manage more revenue … Continue reading The Path to Becoming the Most Important Member of the Executive Team
How Do I Find a Blog Writer? 5 Important Tips
Lacy Boggs — March 13, 2020 You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice? If you’ve never hired a blog writer … Continue reading How Do I Find a Blog Writer? 5 Important Tips
An Important Insight Into Employee Morale You Don’t Want to Miss
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020 While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is
How Important are Hashtags to Social Media Marketing?
Erika Jenkins — February 27, 2020 The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, that little symbol has been through a lot. The … Continue reading How Important are Hashtags to Social Media Marketing?
What’s More Important: Fame or Authority?
Tom Martin — February 18, 2020 Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. And let me be clear when I say the … Continue reading What’s More Important: Fame or Authority?
12 of the Most Important Web Design Trends In 2020 [Infographic]
Christian Carere — February 14, 2020 It should come as no surprise that every year brings back trends we’ve seen before and introduces new trends that completely change the way websites are designed. It’s one thing to read about web design trends in blogs, but it’s another to hear it directly from web design experts … Continue reading 12 of the Most Important Web Design Trends In 2020 [Infographic]
Why Self-Development is Important if You Want to Be a True Leader
Maini Homer — February 10, 2020 Every day, I see people who are not doing anything to improve themselves emotionally, mentally or even physically. They spend their days doing jobs they do not love because they have been conditioned to believe that they are not good enough for anything better. Photo by Kiana Bosman on … Continue reading Why Self-Development is Important if You Want to Be a True Leader
Pro Tip: Here’s why content audits are so important
Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020 One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important