Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
May 29, 2025 Prioritize mental health as a business imperative BY Bryony Winn and Corbin Petro If you break your arm, you get a cast. If your cholesterol is high, you get a prescription. But what happens when what ails you is mental, behavioral, or emotional in nature? Too often, the answer is: nothing. For far too … Continue reading Prioritize mental health as a business imperative
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs
How to manage, enrich and diversity your talent portfolio Kim Davis on April 12, 2021 In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the … Continue reading The business imperative behind inclusion and diversity
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.
Daniel Burrus — October 29, 2019 Follow @DanielBurrus Have you ever wished you could predict the future? What would you do if you could clearly see critical changes in the months and years ahead and use them to shape your future instead of just letting it unfold by default? I have good news for you: … Continue reading Business Leader Imperative: What You Need to Know
Daniel Burrus — September 26, 2018 Follow @DanielBurrus — September 26, 2018 AI and cognitive computing have grabbed headlines. Yet, anticipatory leaders know that the elevation of cognitive performance among teams is key to maximize results. Leaders need to help their teams of professionals improve how they envision opportunities, manage downside risks and achieve greater … Continue reading A Strategic Imperative for Anticipatory Leaders Is Cognitive Performance
Nathan Ive — August 16, 2017 — August 16, 2017 CFOs today face several ever-evolving challenges. Digital disruption continues to change the way business gets done everywhere from self-driving cars to closing the books. Additionally, businesses embracing hybrid business models that are bridging the internet-brick and mortar gap need to experiment and innovate without spending … Continue reading Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
Sireesha Allaparthi — November 21, 2016 Follow @sutisoft— November 21, 2016 Digital transformation is creating waves across all the business functions and processes, and HRM is no exception. Digitizing HRM is about ensuring reliable access, and connecting and leveraging skilled professionals by implementing strategies that use digital connections and tools. Digital technologies can empower HR … Continue reading Digitizing HR: Why It Is Imperative For Organizational Success
