Tag Archives: Impact

HubSpot’s Content Hub: How does it impact marketing’s future?

Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.  Ali Schwanke on May 23, 2024     Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?

Ground beef recall: E. Coli fears impact 16,000 pounds of meat sold at Walmart stores in 11 states

May 03, 2024 Ground beef recall: E. Coli fears impact 16,000 pounds of meat sold at Walmart stores in 11 states The USDA has issued a recall notice for ground beef distributed by Cargill Meat Solutions. Here’s what to know: BY Michael Grothaus The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued … Continue reading Ground beef recall: E. Coli fears impact 16,000 pounds of meat sold at Walmart stores in 11 states

What is ‘shift shock?’ And how does it impact workers?

May 01, 2024 What is ‘shift shock?’ And how does it impact workers? Three out of four workers say they have experienced shift shock. Here are some strategies to help prevent it. BY Aytekin Tank For business owners, social media has become a valuable resource for understanding employee challenges in today’s fast-changing economy. When I started … Continue reading What is ‘shift shock?’ And how does it impact workers?

The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Linda Aylesworth | April 4th, 2024   Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Maximizing impact: Marketing resource allocation in lean times

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times

Economic Impact On Performance

Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance

How reducing your carbon footprint can save you money and increase ad impact

Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023  I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact

How the Hollywood writer’s strike will impact the wider world of work

  By Christy Hoffman October 03, 2023 It took 148 days to change the world of work. That’s how long Hollywood writers were on strike before reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) that, if adopted, will not only transform Hollywood, but will ripple across workplaces everywhere. While many aspects … Continue reading How the Hollywood writer’s strike will impact the wider world of work

Kraft Singles American cheese recall: plastic choking fears impact 84,000 cases of wrapped slices

  By Michael Grothaus September 20, 2023 Kraft Heinz has announced the recall of some products containing individually wrapped Kraft Singles American processed cheese slices. The recall comes after it was determined that the cheese slices may see plastic stuck to them after being unwrapped. Here’s what you need to know. What’s happened? Kraft Heinz … Continue reading Kraft Singles American cheese recall: plastic choking fears impact 84,000 cases of wrapped slices