Tag Archives: Impact

Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer. Microsoft Advertising on June 23, 2022   There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising … Continue reading Create campaign impact by reaching the Workday Consumer

9 business leaders explain what sustainable impact means to them

By Rebecca Barker       June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them

Are you a Marketer or Maestro? The answer has a big impact on your salary and career

A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics by Cynthia Correa , May 13, 2022  The following was previously published in an earlier edition of Marketing Insider. Axios recently reported that U.S.-based Hispanics are feeling significant pressure from inflation, which is impacting their purchasing power in tangible ways. Considering the fact that … Continue reading How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics

Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity

Mia Naumoska December 11, 2021 Presenteeism is a growing concern for managers and HR across the world. Organizations should try and tackle this issue and help the employees avoid the mental and physical effects of not taking sick leave when needed. What is presenteeism at work? Presenteeism is the act of showing up for work … Continue reading Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity