Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
McKinsey Analyzes Economic Impact Of Generative AI by Laurie Sullivan @lauriesullivan, June 16, 2023 The impact of generative artificial intelligence (GAI) on productivity could add trillions of dollars to the global economy, according to data released this week from McKinsey & Company. The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually … Continue reading McKinsey Analyzes Economic Impact Of Generative AI
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing
Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content
The Impact of Traveling on Business Johnson Ayodele / 28 Mar 2023 Technology has long evolved in every aspect of life, whether at work, school, or home. Its advancement has impacted many industries, such as finance, healthcare, security, and others just to mention a few. In due time, technology also evolved in the travel … Continue reading The Impact of Traveling on Business
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
The Impact of AI as Companies Address the Skilled Labor Shortage Daniel Williams / 06 Feb 2023 Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. … Continue reading The Impact of AI as Companies Address the Skilled Labor Shortage
By Vanessa Matsis-McCready and Mariko Paul January 06, 2023 On Thursday, The Federal Trade Commission (FTC) announced a new proposal to ban employers from utilizing noncompete clauses. Noncompete clauses have historically hindered upward mobility for low-wage earners by preventing them from changing employers. This dynamic has kept wages low for everyone and hindered competition, according … Continue reading How banning noncompete clauses will impact workers, according to lawyers
