March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
March 06, 2025 NOAA cuts could impact life-saving avalanche forecasts BY Associated Press Officials in the Western U.S. who warn the public about avalanches are sounding a different type of alarm. They say they’re worried that the Trump administration firing hundreds of meteorologists and other environmental scientists could hinder life-saving forecasts that skiers and mountain drivers rely on. … Continue reading NOAA cuts could impact life-saving avalanche forecasts
February 03, 2025 How time zones impact your work and mental health For better productivity and wellness, nearshore roles to a similar time zone. BY Nacho De Marco Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at … Continue reading How time zones impact your work and mental health
February 02, 2025 5 hallmarks of inspiring leaders that leave a lasting impact Leaders either inspire or infuriate because their behavior greatly impacts others. BY Next Big Idea Club Adam Galinsky is a social psychologist and professor of leadership and tthics at Columbia Business School. He conducts behavioral science research, having published more than 200 scientific … Continue reading 5 hallmarks of inspiring leaders that leave a lasting impact
TrustInsight’s co-founder and chief data scientist explains the new Chinese AI and how it will change marketers’ jobs — for better and for worse. Constantine von Hoffman on January 28, 2025 I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big … Continue reading Chris Penn talks DeepSeek and its big impact on marketers
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Job seekers must figure out how to navigate a transforming landscape where AI shapes how we approach and think about the hiring system. BY Eric Connors Logging onto LinkedIn, your feed is likely full of “Open to Work” profiles and posts about the struggle of finding a job in today’s market. Your LinkedIn inbox is probably … Continue reading Job search 2025: 3 key ways AI will make an impact on recruitment
Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024 Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. Craig Schinn on August 27, 2024 AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. … Continue reading Where to deploy AI for maximum martech impact
