Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017 Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics
Christine Watts — December 20, 2016 Follow @IOUFinancial— December 20, 2016 Any person in a position of power likely strives to be a better leader. After all, most of us have encountered unfair treatment as we climbed the ladder to success, and now that we secured a leadership role, being the best possible boss is … Continue reading Want to Be a Better Leader? Ignore Popular Advice
by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore
by Stacey RudolphAugust 11, 2016 Do you feel like your small business is being left behind in the race to establish an online presence? Do you feel like you have lost the online game and that you are too far behind to catchup? You are not alone. Most small businesses (about 60%) still don’t have … Continue reading Why You Cannot Ignore To Have A Website For Your Small Business [Infographic]
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always. Tim Peterson on July 22, 2016 Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, … Continue reading Hulu has joined this list of major platforms that ignore Do Not Track requests
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. Joy Hawkins on July 15, 2016 Recently, a dermatologist in Hollywood, … Continue reading Why you cannot ignore practitioner listings on Google My Business (case study)
by Jeff Bullas July 17, 2016 July 17, 2016 It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I … Continue reading 95 Awesome Social Media Facts You Should Not Ignore
by Laura Donovan June 24, 2016 Follow @thewordproJune 24, 2016 If you still think Social Media is not a viable resource to share news, search for information or even marketing and advertise your business you really need to get with the program. This week House Democrats, a bunch of older politicians, proved that Social Media … Continue reading Facebook, Periscope and Congress – Why You Can’t Ignore Social Media Anymore
by Chris Goward June 21, 2016June 21, 2016 Why do marketers insist on looking for “best practices” and “conversion rate optimization tips” that simply don’t work? A few years ago, I wrote a blog post called “31 Conversion Optimization Tips – How to Increase Conversion Rates”. Early in the post, I explained that these so-called … Continue reading Conversion Rate Optimization Best Practice: Ignore Best Practices
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
