Laura Patterson — March 31, 2020 The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell: Be prepared. He believed that one must “always be in a state of readiness.” Organizations invest in strategic planning initiatives as a way to peer into and … Continue reading The Power of “What If?” in Strategy Planning
Dave Brock — August 8, 2018 Follow @davidabrock — August 8, 2018 rawpixel / Pixabay Marketing and sales are very data-driven—or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn: Customers respond best if … Continue reading Research Shows You Get The Best Results If…….
Pauline Jakober — July 6, 2018 Follow @GrpTwentySeven — July 6, 2018 While we’re always happy to take on new clients, we’ve learned over the years that even the most brilliant PPC campaign can be scuttled when certain conditions aren’t met. Fortunately, fixing these problems is within reach of most clients with a few resources … Continue reading Don’t Bother With PPC If….
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Sarah Berkowski — March 20, 2018 Follow @sarahberkowski — March 20, 2018 Is your business disaster-ready? Every day, businesses deal with the unexpected, from malware attacks and data breaches to natural disasters, such as floods or fires. While many of these disasters may be beyond your control, what you can control is how you plan … Continue reading Prepare a “What If” Strategy to Guard Against Disasters
