Tag Archives: identity

The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017   While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017   For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Identity and Access Management Terms Your C-Suite Needs to Know

Scott Kortright — March 20, 2017 — March 20, 2017 Now that your C-suite understands your company’s information security program, it’s time to move further into the educational phase. As you evaluate and prioritize the risks your organization faces, identity and access management (IAM) should become a clearer and clearer priority. To help you educate … Continue reading Identity and Access Management Terms Your C-Suite Needs to Know

A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity

David Wilson — January 23, 2017 — January 23, 2017 Creating a new product identity for a high-end co-brand credit card has many challenges. These include meeting the unique and varied needs of multiple stakeholders, as well as creating an identity that appeals to the expectations of a high net worth (HNW) audience. To help … Continue reading A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity

Communication: A Crucial Aspect of a Startup’s Identity and Success

Dan Radak — January 20, 2017 Follow @DanRadak— January 20, 2017 Brand identity is the bedrock of any startup’s success. It is a guiding beacon for business strategies, and practices, but also for customers who weigh their options in the market. You can also think of brand as a compass, which allows organizations to navigate … Continue reading Communication: A Crucial Aspect of a Startup’s Identity and Success