Tag Archives: identity

Herman Miller has a new brand identity. Can you spot the differences?

By Elissaveta M. Brandon January 19, 2024 Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different … Continue reading Herman Miller has a new brand identity. Can you spot the differences?

TransUnion unveils enhanced identity graph for marketers

TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers

Over half of employees, including white men, downplay parts of their identity to fit in better at work

  By Shalene Gupta November 14, 2023 The rhetoric around DEI has changed, but how much have things actually changed for employees? Deloitte and the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law collaborated on a study where they surveyed 1,269 employees across the United States about “covering,” or downplaying the … Continue reading Over half of employees, including white men, downplay parts of their identity to fit in better at work

Identity resolution platforms and CDPs: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot

InMobi launches new identity resolution tool

The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool

Microsoft Advertiser Identity Verification Takes On New Policy

Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan  @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy

Two frameworks for resolving identity and improving customer experience

Keep use cases — and the customer — top-of-mind using these frameworks. Chris Wood on July 20, 2023 The digital customer journey is more fragmented than ever. This makes resolving the identities of customers an even greater challenge for marketers. But all hope isn’t lost if marketers focus on use cases and think about the … Continue reading Two frameworks for resolving identity and improving customer experience

MediaWallah Releases Configurable, Transparent Identity Management Suite

MediaWallah Releases Configurable, Transparent Identity Management Suite by Laurie Sullivan  @lauriesullivan, May 17, 2023 MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite — a new kind of identity portfolio that gives companies complete control of identity management. Core identity management makes it more addressable and targetable … Continue reading MediaWallah Releases Configurable, Transparent Identity Management Suite

Does your organization need an identity resolution platform?

While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform?