Tag Archives: identity

Marketers make identity solutions an urgent priority

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

What is identity resolution and how are platforms adapting to privacy changes?

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan  @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost

A guide to the strange new world of identity resolution

Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz  @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution

See Pentagram’s bold new identity for the Mellon Foundation

By Suzanne LaBarre April 04, 2022 Eddie Opara, a partner at the celebrated design firm Pentagram, has long specialized in technologically sophisticated graphics. But for the new identity of the 53-year-old Mellon Foundation, he and his design team tried something decidedly different: They modeled the logo out of clay. The resulting symbol, a sculptural “M” … Continue reading See Pentagram’s bold new identity for the Mellon Foundation

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options