Tag Archives: identity

Does your organization need an identity resolution platform?

Identity Platforms

While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform? →

What is an identity resolution platform?

Identity Platforms

Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform? →

Brand Identity Design: Common Mistakes & Solutions Provided

Branding Lessons

Brand Identity Design: Common Mistakes & Solutions Provided Kevin Nguyen / 08 Mar 2023   Many companies continue to undervalue the significance of brand identity design. They concentrate on developing items and marketing them to their target market. Still, they occasionally overlook the fact that poor brand design can seriously jeopardize all of their marketing … Continue reading Brand Identity Design: Common Mistakes & Solutions Provided →

Big Lots’ approach to building an identity roadmap

Identity Platforms

The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap →

LiveIntent launches Identity Enrichment on Salesforce AppExchange

Salesforce

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange →

Marketers make identity solutions an urgent priority

Identity Platforms

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority →

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Identity Management

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent →

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