Tag Archives: Identify

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

These 7 Signs Will Help You Identify Customers About To Churn

Calista Rollogas — November 29, 2019 Follow @calistarollogas Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle. If you have a leaner customer success team, you recognize that you can’t spend equal time on every account. A customer who is considering not renewing with you … Continue reading These 7 Signs Will Help You Identify Customers About To Churn

How to Instantly Identify Someone with Bad Leadership Skills

Paul Keijzer — October 22, 2019 Follow @Paul_Keijzer In my constant search for the truth about what it takes for great leaders to succeed, I keep coming back to one undeniable fact: In order to identify and appreciate good leadership, we need to understand what constitutes bad leadership first. What a significant moment it is … Continue reading How to Instantly Identify Someone with Bad Leadership Skills

Here’s how to identify and define your brand to engage customers

These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers

How To: Identify, Prevent, and Stop Affiliate Fraud

Robert Woo — January 16, 2019 — January 16, 2019 Affiliate marketing has been booming lately, and for all the positives that brings to the bottom lines of both merchants and publishers alike, there’s also the dirty side of it that’s ever-present: affiliate fraud. According to recent studies, “an estimated 2% of performance-driven transactions are … Continue reading How To: Identify, Prevent, and Stop Affiliate Fraud

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan  @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions

Building your martech stack: Try design thinking to identify the right solutions

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018   Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions

How to Identify Employees that Will Fit Your Company Culture

Marianne Stenger — August 8, 2018 — August 8, 2018 089photoshootings / Pixabay Employee turnover can cost a business in numerous ways, from the logistical costs of recruiting and training a new employee to lost productivity while the new employee is brought up to speed. Vetting potential hires and testing for cultural fit can improve … Continue reading How to Identify Employees that Will Fit Your Company Culture