Many organizations are held back by their systems and processes. Mike Pastore on April 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report … Continue reading Businesses struggle to identify and capture revenue opportunities
Google Ties AI With Trust Scores To Identify, Validate False Information by Laurie Sullivan , Staff Writer @lauriesullivan, January 17, 2025 Fake locations and illegal listings have become a problem for Google Business Listings (GBL), Near Media co-founder Mike Blumenthal said during an interview with Brad Wetherall, former director-support operations at Google. Wetherall now runs a … Continue reading Google: Agentic With Trust Scores Can Identify False Information
Here are the six types of people most likely to stop using a B2B product and how to handle them. Mike Pastore on August 19, 2024 Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com … Continue reading How to identify high-churn personas in B2B and mitigate their risk
TikTok will make it easier to identify movies and TV shows that users are clipping Hub pages will tell you the synopsis and help you find out where something is streaming. kris holt Updated Fri, Aug 9, 2024 TikTok One of the more annoying aspects of TikTok (and Instagram and X) culture … Continue reading TikTok will make it easier to identify movies and TV shows that users are clipping
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with. Kim Davis on August 2, 2024 Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing … Continue reading Retailers struggle to identify site visitors
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Ruth Stevens on May 2, 2024 Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, … Continue reading New ways to identify B2B buying group members
Identify the Right Sales Skills for Customer Retention Pratisrutee Mishra / 29 Apr 2023 LinkedIn’s state of sales report informs that only 65% of salespeople put the customer’s needs first. And when the rest don’t, reports from a buyer’s survey say 57% of people tend to agree with the sales when they are not … Continue reading Identify the Right Sales Skills for Customer Retention
Microsoft Bing Relying More On Tags To Identify Last Updates To Website by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2023 Microsoft Bing will soon rely much more on the date specified in the “lastmod” field in the XML sitemap for crawling. The “lastmod” field is the date the page was last modified, which appears … Continue reading Microsoft Bing Relying More On Tags To Identify Last Updates To Website
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
