July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025 Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas
June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024 Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch
March 27, 2024 Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI The platform is rolling out a ton of new features to help you plan your next trip. BY Emily Price The weather is getting warmer, which means lots of us have started thinking about summer travel. Today, Google … Continue reading Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI
Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas The new multiyear deal even allows his content to stream on other platforms. Lawrence Bonk Fri, Feb 2, 2024 Spotify Everyone’s favorite former Fear Factor host Joe Rogan has signed a new deal with Spotify that’s likely to be worth … Continue reading Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas
By Jeremy Caplan September 26, 2023 Today’s post focuses on strengthening how you organize your ideas, images, contacts, and calendar. This is part two of a series on refining your productivity and creativity toolkit. I’m suggesting simple tools for non-techies plus alternatives with advanced features. Ideas Simple apps for keeping track of ideas make it easy to add … Continue reading The best tools for organizing your ideas, contacts, and calendars
By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them. Ruben Ugarte on June 29, 2023 Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move … Continue reading How to find innovative ideas to fuel your marketing decisions
