As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. By Adam Weiss Published on May 1, 2026 There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As … Continue reading Why affiliate marketing still needs humans in the AI era
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
Don’t Forsake Humans To Appease Bots: Flywheel’s Camarota by Laurie Sullivan , Staff Writer, April 13, 2026 Advertisers may think agentic creates another audience they need to reach online, but Phil Camarota, chief creative officer at Omnicom’s Flywheel Digital and president of the 2026 Creative Commerce Lions Jury, believes there is still only one — humans. “AI … Continue reading Don’t Forsake Humans To Appease Bots
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
When Amazon AI Shopping Agents Feel Like Humans by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2024 Image source: Agora Google may have triggered a trend in 2017 with a service that allowed users to schedule appointments and make reservations. Now Amazon wants to build AI agents that will perform specific tasks without human intervention. These agents, … Continue reading When Amazon AI Shopping Agents Feel Like Humans
July 09, 2024 Etsy is using humans to stand out in an AI-obsessed world Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein. BY Jeff Beer Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future … Continue reading Etsy is using humans to stand out in an AI-obsessed world
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
The Human-AI Collaboration: Humans and Machines Can Work Together Shozab Raza / Sep 13, 2023 In recent years, the pervasive influence of Artificial Intelligence (AI) has been transforming diverse facets of our lives at an accelerating pace. AI’s footprint is undeniable, from personalized recommendations on streaming platforms to autonomous vehicles navigating our roads. As … Continue reading The Human-AI Collaboration: Humans and Machines Can Work Together
By Kathleen Davis March 27, 2023 The earliest artificial intelligence program was written way back in 1951. But outside of science fiction, AI didn’t enter the mainstream conversation until decades later. At Fast Company, we’ve been covering AI tech for many years, but nothing has compared to the excitement and fear that Open AI … Continue reading What is a human’s place in the AI future of work?
