Tag Archives: humans

The Psychology of Processes: How to Work with Imperfect Humans

Benjamin Brandall — February 28, 2018 — February 28, 2018 Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents. But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgment, emotion, and creativity — also make humans a pain … Continue reading The Psychology of Processes: How to Work with Imperfect Humans

Optimizing for Humans vs. Conversions: The Great Throwdown of 2016

by Marc Hummel March 6, 2016 Follow @realmarchummelMarch 6, 2016 User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come … Continue reading Optimizing for Humans vs. Conversions: The Great Throwdown of 2016