Gordon Donnelly — July 4, 2018 — July 4, 2018 Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different … Continue reading How to Double Click-Through Rates with Dazzling HTML5 Ads
HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
by Eyal Katz July 14, 2016 Follow @eyalk100July 14, 2016 If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the … Continue reading The Top 7 Flash & HTML5 Video Players for Ad Monetization
by Eyal Katz February 1, 2016 Follow @eyalk100February 1, 2016 Geological scientists like Mr. Dwayne “The Rock” Johnson have a big prediction for California. It’s the home of Silicon Valley and it’s sitting smack dab on top of the San Andreas faultline – just one big slip away from a major earthquake. And now you … Continue reading What to Do With Your Flash Ads Inventory in an HTML5 World
