Jenny Stilwell — April 11, 2017 Follow @jennystilwell— April 11, 2017 Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. Here are three steps for setting KPIs for your team: Ask what the person is responsible for and what you want … Continue reading How-To: Setting KPIs for Your Team and Your Company
Derek Hutson — April 3, 2017 Follow @dahutson— April 3, 2017 As a technology CEO and angel investor, I am occasionally asked for advice on raising capital, timing, how to invest the capital you do raise and other decisions that can make or break a young company. Often, those questions come from founders or executives … Continue reading Spending Precious Capital: A Startup How-To Guide
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. David Rodnitzky on November 15, 2016 When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, … Continue reading Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker. David Rodnitzky on October 19, 2016 Selling your agency, a how-to guide: Part 1 – Starting out right Selling your … Continue reading Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
by Warren Knight Follow @warrenknightOctober 22, 2016 With Google reaching over 100 billion monthly searches, YOU need to stand out as a small business and one of the best ways to do this is by having a great SEO strategy that DELIVERS RESULTS. As a small business, you will have many struggles; one of them … Continue reading How-To Improve Your SEO Strategy as a Small Business
by David SpireOctober 4, 2016 You’ve likely heard the statistic thrown around a bit – and that’s that 50% of small businesses fail in the first 5 years. As a start-up, you never want to become the failing end of that statistic, but what can you do to set yourself up for success? Part of … Continue reading How-To: Start-up IT Strategy Blueprint
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
by Warren Knight Follow @warrenknightAugust 26, 2016 DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult it can be to anaylse your social media audience as a small business. The difficulties of exactly how to do this is what … Continue reading How-To Analyse Your Social Media Audience (And What To Do)
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. David Rodnitzky on August 23, 2016 About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I was tired of working … Continue reading Selling your agency, a how-to guide: Part 1 — Starting out right
With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday. Jason Warnock on May 24, 2016 Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s … Continue reading Making Father’s Day count: How-to tips for email marketers
