Tag Archives: Households

Cable TV subscriptions set to drop below 50% of all US households

Between 2016 and 2021 cable has lost more than 25% of all US households. Constantine von Hoffman on March 17, 2022 Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence, expects the total number of pay TV households to … Continue reading Cable TV subscriptions set to drop below 50% of all US households →

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Management

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households →

Should Marketers Ad Target Households Or Individuals?

Marketing Tools

Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals? →