Tag Archives: Hope

Soapbox: Hope is not a marketing strategy

When you give a creative team a strategic, authentic and singular insight, it will inspire great work. Theresa Forman on October 15, 2019 Building a corporate, product or service brand – or planning any go-to-market activity in support of that brand (campaign, website, content, etc.) – in the absence of a strategy is like building … Continue reading Soapbox: Hope is not a marketing strategy →

Gen Z shoppers offer new hope for the mall

Generation Z

76% believe physical stores provide a better shopping experience. Greg Sterling on May 22, 2019 at 9:09 am Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics support the notion that we’re in the midst of a “retail apocalypse.” And like some prehistoric species, the … Continue reading Gen Z shoppers offer new hope for the mall →

5 Biggest WordPress Mistakes I Hope You Aren’t Making

WordPress

Richie ContartesiSeptember 9, 2015 Web design is getting much more advanced, with so many more bells and whistles available now than there were several years ago. Because of this, it is all too easy to forget the basic tips for online success, especially the fundamentals within WordPress. Sure, the type of content you publish, the … Continue reading 5 Biggest WordPress Mistakes I Hope You Aren’t Making →

Repeat Business Starts with Hope; 7 Suggestions for Fulfilling It

Startups

Richard ShapiroAugust 20, 2015 Hope is a strong emotion. We always hope for the best. When your kids are born you have hope they will be healthy and live a long and happy life. Then they grow up and you hope their happiness will continue. If a relative or friend is diagnosed with an illness, … Continue reading Repeat Business Starts with Hope; 7 Suggestions for Fulfilling It →

Webjamming, and We Hope You Like Webjamming Too

Employee Engagement

Jonathan BrightJuly 19, 2015 Have you ever been in a teleconference and it dawns on you that you haven’t listened to a damn thing in the last five, maybe 30 minutes? You know that feeling when all of a sudden your brain is desperately scrambling for any semblance of sense from within the drone at … Continue reading Webjamming, and We Hope You Like Webjamming Too →

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

Ad Campaigns

Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope →

Hope Is Not A Strategy, Before Investing Have A Precise Calculation Of Return In Mind

Strategy

Chuck CarnevaleMay 3, 2015 Introduction Many people make the mistake of investing in a stock simply with the hope or belief that it will or might go up in value. However, there is a very popular mantra that states “Hope is not a strategy.” Some attribute the origin of this mantra to former New York … Continue reading Hope Is Not A Strategy, Before Investing Have A Precise Calculation Of Return In Mind →