Miranda Paquet — December 7, 2017 — December 7, 2017 You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent … Continue reading 5 Holiday Sales Email Fails to Avoid
David Kiger — December 6, 2017 Follow @davidkiger — December 6, 2017 Stock photo Positive vibes and fun events go hand-in-hand with the holiday season. It can also be a time when employees find themselves distracted at work, and perhaps looking ahead to some vacation time at year’s end. Business leaders will need to find … Continue reading Keep Employees Motivated During the Holiday Season
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
Kevin George — November 25, 2017 Follow @imkevin_monk — November 25, 2017 Snowflakes, fairy lights, reindeer and Santa! With these things showing up all over the internet, we know it is time to gear up with Christmas marketing campaigns. The biggest holiday of the year is just a month away and this is the peak … Continue reading Christmas Sale Email Examples to Deck Up Your Holiday Emails
Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Nicole Blanckenberg — November 15, 2017 Follow @https://twitter.com/StoreYaCom — November 15, 2017 It isn’t over until it is over! With 10 days until Black Friday and Christmas shopping peak days just around the corner, you’ll be forgiven in thinking that there isn’t enough time to add more products to your site. The truth is, with … Continue reading 11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend
Amanda Clark — November 14, 2017 Follow @GrammarChicInc — November 14, 2017 Pexels During the holiday season, many companies kick their email marketing efforts into overdrive, seeking to capitalize on the frenzy of end-of-the-year shopping. This is certainly a season in which email marketing can get results—but it’s not the volume of emails you send … Continue reading 5 Tips for Email Marketing Success This Holiday Season
