Amanda Clark — November 14, 2017 Follow @GrammarChicInc — November 14, 2017 Pexels During the holiday season, many companies kick their email marketing efforts into overdrive, seeking to capitalize on the frenzy of end-of-the-year shopping. This is certainly a season in which email marketing can get results—but it’s not the volume of emails you send … Continue reading 5 Tips for Email Marketing Success This Holiday Season
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Andy Taylor on November 10, 2017 During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. … Continue reading Four key holiday paid search trends to keep an eye on
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
Kayla Sloan — November 8, 2017 — November 8, 2017 JuliaBoldt / Pixabay If you are a retail business owner your schedule is most likely stretched to the limit under the best of times. Keeping up with all of the aspects of your business can take a lot of your time. So how do you … Continue reading How to Prepare Your Retail Business for the Holiday Season
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. Mona Elesseily on November 6, 2017 It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, … Continue reading 7 tips to ramp up your holiday advertising
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling. Steve Tutelman on November 6, 2017 Retail marketers often use “visual search” and “visual discovery” interchangeably to refer to the use of images and videos to find products. But as the visual … Continue reading Prepare for the discovery-driven, visual-obsessed shopper this holiday
VerticalResponse — November 2, 2017 Follow @VR4SmallBiz — November 2, 2017 Andrew-Art / Pixabay The most wonderful time of the year is right around the corner — and for small business owners that means it’s time to start planning those seasonal email campaigns. Creating emails ahead of time can decrease the stress of the busy … Continue reading Email Automation For Holiday Campaigns
Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
William Harris — November 1, 2017 Follow @wmharris101 — November 1, 2017 JuralMin / Pixabay It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all … Continue reading How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store
