Tag Archives: Holding

Holding an Event? 4 Ways Social Media Can Make it Unforgettable

Pam McBrideAugust 12, 2015 Have you hosted a party recently? You probably took to Facebook to get the word out. It’s rare these days for an event – from informal gatherings of friends to industry-leading conferences – not to incorporate social media in some way. Event planners turn to Facebook and Twitter for promotion, participants … Continue reading Holding an Event? 4 Ways Social Media Can Make it Unforgettable

Legacy CRM Systems Are Holding Your Business Back

Reeyaz HamiraniFebruary 20, 2015 The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These … Continue reading Legacy CRM Systems Are Holding Your Business Back

3 Major B2B Marketing Fears: What’s Holding You Back?

By Andrew Moravick, Published October 17, 2014 Recently, I attended MarketingProfs’ annual B2B Marketing Forum event, where I had the pleasure of seeing Tim Washer’s presentation on applying improvisation principles to marketing. Tim recommended we “follow the fear,” a concept that struck a chord with me for two reasons: first, because in-person events often scare … Continue reading 3 Major B2B Marketing Fears: What’s Holding You Back?