Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Pratik Dholakiya on September 29, 2017 Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. … Continue reading 7 on-site SEO problems that hold back e-commerce sites
Beata Staszkow — September 26, 2017 — September 26, 2017 stevepb / Pixabay There comes a time when it is time to move on from your current position to embrace a new challenge. The reasons could be you hate your job and your boss, or it could be you have found something you feel is … Continue reading Resign with Class and Hold Your Head High
4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy
Wendy Lindars — September 7, 2017 Follow @enx2marketing — September 7, 2017 lakexyde / Pixabay The popular fact-checking website Snopes is facing a serious legal battle and it has nothing to do with this its source material. Late in July, the company had put up this landing page. To sum up the situation, a vendor … Continue reading Don’t Let Your Web Development Team Hold Your Website Hostage
Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t
Miranda Paquet — July 26, 2017 — July 26, 2017 Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to … Continue reading 5 SEO Mistakes That Will Hold Your Business Back
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers
by Jacob Shriar March 1, 2016 Follow @jacobshriarMarch 1, 2016 The best leaders hold their team accountable, but the best leaders also know that micromanaging is a terrible idea. We all know that micromanaging is bad. Employees become unmotivated, it’s a waste of time for everyone involved, and employees never grow. But of course, as … Continue reading How To Hold Your Team Accountable (Without Micromanaging)
by Jonathan Kudabeck January 2, 2016January 2, 2016 When you compare the slow-moving and methodical marketing platforms of print, radio and television with today’s rapidly-changing and unpredictable social media platforms, it’s like comparing the merry go round at your local state fair with the head-jerking twists and stomach-sinking plunges of the USA’s tallest roller coaster: … Continue reading The Facebook Ride: Turn, Twist and Hold On
Miranda PaquetMay 7, 2015 Arlet Koseian was ready for a change. Living in New York City and working hard to climb the corporate ladder, Arlet began thinking about what her life would be like if she became her own boss. “I loved living in New York, but it was taking its toll on me,” Arlet … Continue reading Don’t Let These 4 Email Marketing Fears Hold Your Business Back
