Tag Archives: Hispanic

Language Influences Search Behavior Among Hispanic, Asian Consumers

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar

Marketing Guide

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar by Craig Witt , Columnist, July 11, 2018 Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics. U.S. Hispanics represent more than $56 billion in leisure … Continue reading Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar →

Is Big Data Missing The Big Picture: The Hispanic Market

Big Data Utilization

Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market →