Tag Archives: Hispanic

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar by Craig Witt , Columnist, July 11, 2018 Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics. U.S. Hispanics represent more than $56 billion in leisure … Continue reading Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar

Is Big Data Missing The Big Picture: The Hispanic Market

Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market