Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores. Joy Hawkins on January 29, 2016 I always enjoy solving Local SEO puzzles, but there’s one that has … Continue reading When You Rank High Organically But Not Locally (Case Study)
by Deidre Paknad December 31, 2015 Follow @day_dreeDecember 31, 2015 Our team is smart, fast, fun, and diverse. That diversity makes for a better product and team. Rather than an echo chamber with a single perspective, we have diverse experiences – and our share of loud debates and laughs as a result. When team members … Continue reading Team Up for High Performance
by Zachary Johnson December 16, 2015 Follow @zack__johnsonDecember 16, 2015 It’s almost impossible to be in business today without being a digital company to some degree. And for a variety of reasons, there aren’t enough good tech employees to fill all of those digital roles. Because of this shortage in capable tech talent, companies that retain … Continue reading 6 Factors to Retain and Motivate Your High Performers
by Andre Oentoro December 16, 2015December 16, 2015 There are thousands, if not millions of explainer videos out there. I bet you’re too busy to see for yourself which ones are the best of them. One particular survey says that marketers throughout the world are spending more money on online video advertising. It’s not surprising … Continue reading 5 Keys to Producing a High Converting Explainer Video
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
by Zhi Yuan November 13, 2015 Follow @zhiyuan21November 13, 2015 A backlink is a hyperlink from an external source that points to your page. And in the Internet Marketing and SEO world, backlinks are really important. Besides directing traffic to your site, dofollow links will also pass SEO juice to your site. Which means you’ll … Continue reading 7 Great Ways To Build High Quality Backlinks To Increase Blog Traffic
by Niraj Ranjan Rout November 12, 2015 Follow @nirajrNovember 12, 2015 A high website bounce rate is every webmaster’s worst nightmare. When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay … Continue reading What A High Bounce Rate Says About Your Website
by Sarah Beldo November 12, 2015November 12, 2015 We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a holiday, a spike in the number of … Continue reading 5 Best Practices to Decrease Fraudulent Purchases During High Traffic Periods
by Ryan Geiger November 9, 2015November 9, 2015 Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of … Continue reading The ABCs of High Converting Ecommerce Product Images
