Charu Mitra Dubey — April 22, 2020 Entrepreneurship is not about just starting a business, it’s about creating a solution that can add value to the life of others. And if you think your idea fits into this criteria during such an intense situation, it’s your time to kick-start. Coronavirus has hit hard the entire … Continue reading Starting Up During the Coronavirus Pandemic? Here’s How to Get Funded
There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms. Pamela Parker on April 21, 2020 Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s … Continue reading Considering software to manage your digital commerce advertising? Here’s what you need to know.
Vartika Kashyap — March 27, 2020 I bet you know that remote work is all the buzz these days. Do you run a company that is on the cusp of becoming an establishment that primarily deals with remote work? The road ahead may look tough, but this transition will be worth it! If you want … Continue reading Here’s Why You Need to Switch to Remote Work Right Now
Meredith Wholley — March 26, 2020 These are unprecedented times, but amongst the uncertainty, there’s one silver lining: We’re all in this together. Like many businesses across the globe, ClearCompany has sent our team home to work from a safe distance. The transition from a shared office to an at-home workspace isn’t always easy, but … Continue reading Here’s What We’ve Learned From Our First 2 Weeks Working From Home
Ashley Perssico — March 25, 2020 The coronavirus (COVID-19) situation is developing rapidly. As many of us start — or continue — to work from home, limit our time spent in public areas, and adjust our buying habits, it’s clear that we are having to come to terms with temporarily embracing a new way of … Continue reading Here’s How to Support Small Businesses During a Crisis
CTO Stephan Pretorius lifts the curtain on the holding company’s large-scale training plans and sheds light on how his team is able to break down barriers across business units. Amy Gesenhues on March 20, 2020 Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results … Continue reading WPP wants to train 50K employes on AI. Here’s how they plan to do it.
Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Mary Lister — March 2, 2020 Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And how much does it cost? What do you even design to place there? And, more … Continue reading Get Started With Out-of-Home Advertising: Here’s How
Gretchen Gordon — February 26, 2020 This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. Containing costs is important in every business. But for businesses where the costs of creating … Continue reading Depend on Recurring Revenue? Here’s How to Contain Creation Costs
Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020 One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important
