Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018 This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
Kate Hawkes — March 15, 2018 — March 15, 2018 ‘Alexa, where are my shoes?’, ‘Alexa, what did I have for breakfast?’, ‘Alexa, can you tell the neighbours to keep it down?’: all things that you can’t currently ask of a digital assistant (or at least not with any success), but that you feasibly might … Continue reading Digital Assistants Are Here – Is Your Business Ready?
Amanda Abella — March 1, 2018 — March 1, 2018 QuinceMedia / Pixabay I recently saw a discussion in a Facebook group about reducing business expenses to save money. The admin of the group posted where she is cutting business expenses in 2018, and I just so happened to be cutting in the same areas. … Continue reading Need to Save Money? Here Are Some Business Expenses You Can Cut
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. David Rodnitzky on February 6, 2018 Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad … Continue reading The new advertising industrial complex is here — for now
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. Barry Levine on February 2, 2018 The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, … Continue reading Here are 9 misconceptions about GDPR
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
Jacob Orosz — January 4, 2018 Follow @jacoborosz — January 4, 2018 When selling your business, an interesting and important question you should ask yourself is: What is it like to look for a business to purchase from a buyer’s perspective? A few years ago, someone asked me this question, and unfortunately, although I had … Continue reading Got a Buyer for Your Business? Here are 9 Tips to Respond to Them
Hephzy Asaolu — September 22, 2017 Follow @http://twitter.com/iamladywriter — September 22, 2017 DigitalMarketingAgency / Pixabay As the world approaches a decade since the meltdown that rocked its financial markets, it is more desperate than ever for a revolution. Some bandages have been applied, but many believe we’re overdue for another financial crash. New regulations in … Continue reading The New Era of Digital Banking is Here and Why It Matters
