Achim Nowak April 2, 2021 Nobody likes a boss that micromanages. Sweeping statement, I know, but one I am comfortable making. If you have ever worked for a boss who line-edits your written communications or fine-combs your Powerpoint presentations, you know. If you are the leader of a sizeable team, I feel for you. Taking … Continue reading The Fine Line Between Helping and Micromanaging
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
Barry Roos January 2, 2021 I recently had a few cases where I had the opportunity to charge for services and projects clients were looking to get done. In each case I had a choice to make. I’d like to think I did the right thing in all 3, though some would disagree. Here are … Continue reading Helping Others Helps Your Business
Product development expedited based on COVID-related demand. Rodric Bradford on December 3, 2020 CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, a CDP is the … Continue reading How one CRM platform is helping drive the revenue cycle
Jarrell Chalmers September 18, 2020 Do less selling, and more helping. Having your sales team bombard your prospects with sales emails isn’t going to help you close a deal any faster. In fact, research shows that B2B buyers don’t do much interacting with sales teams when considering a purchase. Gartner research finds that when B2B … Continue reading Do More Helping & Less Selling
Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation
Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?
David Dame — February 3, 2019 — February 3, 2019 Recently as I was delivering a keynote about leaders sharing their failures one person from the audience asked me mine. I shared some from my blog I wrote a couple years ago, Click here — “When good intentions and leadership behavior don’t always line up”. … Continue reading Leaders Can Help More by Helping Less
Rick Goodman — December 30, 2018 Follow @DrRickGoodman — December 30, 2018 rawpixel / Pixabay As a business leader, it’s not enough for you to have a sense of vision—big ideas you’d like to bring to fruition. What’s really important is helping other people to see your vision, to rally behind it, to make it … Continue reading Helping Team Members See Your Vision
