By Emily Price July 21, 2023 Between the highly anticipated Barbie and Oppenheimer releases, box office ticket sales are expected to reach some $200 million this weekend. The two big releases also come at a time when both actors and writers in SAG-AFTRA and the Writers Guild are on strike together for the first … Continue reading Headed to Barbenheimer? Here’s how you can support the Hollywood strike
Digital Brands Headed For Another Messy Holiday Season by Vic Drabicky , Op-Ed Contributor, November 3, 2021 About this time last year, retailers collectively took a deep breath, crossed their fingers, and hoped for the best. After a year of being battered by the pandemic, a holiday season like no other was upon us. But … Continue reading Digital Brands Headed For Another Messy Holiday Season
Susan Hunt July 14, 2021 The world’s largest study of a four day work week came out in June and researchers declared the change “an overwhelming success”. Iceland held two separate large scale trials over four years. They found, not surprisingly, that working fewer hours for the same pay improved wellbeing and happiness for workers. … Continue reading Is a 4 Day Work Week Headed Your Way?
Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019 From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year
Jeanette Maister — August 23, 2018 Follow @jeanettemaister — August 23, 2018 geralt / Pixabay To many people, applicant tracking systems (ATS) may seem out-of-date, but the reality is they’re a piece of technology that has open opportunities for improvement and innovation. Like a computer with multiple USB plug-in spots, applicant tracking systems are designed … Continue reading The Future of ATS: Where are Applicant Tracking Systems Headed?
Jacob Baadsgaard — July 10, 2017 Follow @jakebaadsgaard — July 10, 2017 ElisaRiva / Pixabay Ever feel like you’re on one of those runaway trains in the movies? The bad guy has disabled the brakes and the train just seems to hurtle faster and faster towards impending doom? Whether you’re a business owner or minimum-wage … Continue reading Managing Expectations: Are You Headed for Disaster?
Personal Branding Blog — January 25, 2017 — January 25, 2017 The right business partnership has the power to create an amazing company. When business partners can bounce ideas off each other, share a larger vision and work together to create something awesome, companies are more successful. Unfortunately, not all business partnerships end positively. While … Continue reading What to Do When You’re Headed for a Business Breakup
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward. Aaron Strout on November 21, 2016 Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one … Continue reading Location-based marketing: Where is it today, and where is it headed?
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year. Tamar Weinberg on November 14, 2016 Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety? … Continue reading 4 marketing innovations headed to brick-and-mortar retail in 2017
by Jessica McCarthy, Op-Ed Contributor, November 3, 2016 It’s understandable why some people feel influencer marketing is a “sneaky” form of marketing — especially with major brand blunders frequently rearing their heads. The Bootea blunder featuring Scott Disick (a self-proclaimed Lord and part of the Kardashian crew) from earlier this year is an example of … Continue reading Is Influencer Marketing Headed For Demise?
