Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
by VerticalResponse November 18, 2015 Follow @VR4SmallBizNovember 18, 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to … Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
Elisa SilvermanOctober 12, 2015 Behind every great digital ad is a great landing page. Well, not so fast. Your great digital ad may have gotten the click through, but that doesn’t mean your landing page will convert. The harmony – or lack thereof – flowing from your ad to the landing page behind it impacts … Continue reading Are Your Digital Ad and Landing Pages in Harmony?
Amanda McGuinnessSeptember 16, 2015 For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose between going to the grocery store or getting that drink with your co-workers. … Continue reading The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores