Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure
August 22, 2026 AI has young writers between a rock and a hard place BY Jennifer Ward Buzzwords, clichéd phrases, formulaic sentences, and most notoriously—the use of the em dash. These are all signs readers and writers alike have learned to look out for when trying to spot whether something was written by AI. Authors and … Continue reading AI has young writers between a rock and a hard place
July 19, 2026 How to deal with failure and stick with hard things BY Next Big Idea Club Below, Steve Kamb shares five key insights from his new book, How to Try Again: An Approachable Guide to Navigating Chaos and Making Change That Sticks. Steve is the founder of Nerd Fitness, an approachable fitness company that helps … Continue reading How to deal with failure and stick with hard things
Many companies try to fix everything before using AI. Learn why starting with one important problem works better. By Shiv Gupta Published on July 15, 2026 Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. … Continue reading Why AI-ready data infrastructure is so hard to build
Hard Rock Bet adds AI Insights to personalize sports wagering experience Suswati Basu Hard Rock Bet has introduced a new artificial intelligence feature designed to change how people approach sports wagering, rolling out a tool that pairs tailored analysis with betting odds. In a statement initially shared with ReadWrite, the company said on … Continue reading Hard Rock Bet adds AI Insights to personalize sports wagering experience
March 14, 2026 Is it still an achievement if AI does the hard part? BY Utkarsh Amitabh Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. … Continue reading Is it still an achievement if AI does the hard part?
November 05, 2025 McDonald’s is losing its lowest-income customers—and it’s not hard to see why
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations. Ryan Phelan on August 20, 2025 I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver … Continue reading How to make email automations work as hard as you do
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes
