AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025 With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
Across the big ad/media holding company space, there’s a lot of talk about AI investments and partnerships. But that’s not their only focus. Kim Davis on March 4, 2024 With last week’s news of IPG’s pioneering integration of Adobe GenStudio into its platform, it became clear that the big ad/media holding companies have subtly different … Continue reading How the big holding companies are handling genAI
By Katharine Manning January 19, 2024 Whether it’s caused by difficulties at home, challenges at work, or turmoil in the world, stress is ubiquitous. And unfortunately, it’s not going away. When we don’t recognize and manage our stress, it can be detrimental to our success at work, to our relationships, and to our health. … Continue reading An ultimate guide to handling your stress in 2024
FTC fines Twitter $150 million for ‘deceptive’ ad targeting Karissa Bell @karissabe Twitter has paid a $150 million fine to the FTC over its”deceptive” use of user data for targeted advertising. The fine stems from the company’s admission in 2019 that it had for years used Twitter users’ phone numbers and email addresses provided … Continue reading The FTC is investigating Elon Musk’s handling of Twitter Blue and the ‘Twitter Files’
Privacy Watchdog Challenges UK’s Handling Of Online Ads by Laurie Sullivan @lauriesullivan, November 5, 2020 Jim Killock, executive director of Open Rights Group, and Michael Veale, a professor at University College London, submitted an appeal on October 21, based on how the country’s data protection watchdog handled an investigation into the way Google and others’ … Continue reading Privacy Watchdog Challenges UK’s Handling Of Online Ads
Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Santhoshi Natarajan July 22, 2020 Today’s sales process involves a sensible mix of both inbound and outbound prospecting and let’s admit that cold calling and emails still remain the lifeline of outbound prospecting technique. The hardest part of prospecting is not to get more leads, schedule a meeting or close more deals but to handle … Continue reading 3 Effective Techniques for Objection Handling
Beata Staszkow — May 19, 2020 Covid-19 lockdown is still with us, and there can be no denying that the business and economic landscape is deteriorating. In the UK, around 10% of businesses have vanished, and this figure, once revised, will be higher. Richard Branson has appealed for government help for Virgin Atlantic one of … Continue reading Leadership in Lockdown: How Are You Handling It?
Paul Keijzer — March 29, 2020 Nearly every workplace has them – the nitpicking, conniving, mean-spirited, super-competitive people who make work life unbearable. Sometimes hovering in the lunchroom. Sometimes sitting through the meetings. Sometimes roaming around your work station. There’s no escape from these negative people. The stench of their negativity floats across the workplace … Continue reading 5 Tips for Handling Toxic People in the Workplace
