A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home. Kim Davis on August 3, 2022 Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles … Continue reading Almost half of consumers are consciously spending less
Tag Archives: Half
Political Ads Mislead, More Than Half Of Survey Respondents Believe
Political Ads Mislead, More Than Half Of Survey Respondents Believe by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2022 Swaying votes in favor of a political party, initiative, or candidate is a goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not prompt them to consider changing their political … Continue reading Political Ads Mislead, More Than Half Of Survey Respondents Believe
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
10 Marketing Trends to Watch in the Second Half of 2021
Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021
Hiring Right is Only Half the Battle
Gretchen Gordon — February 4, 2020 Something many companies do to accelerate growth is expand their sales teams. We often see ones we work with doing just that. While the climate can be challenging to hire the right salespeople with the economy hovering at close to full employment, the challenge doesn’t just stop with a … Continue reading Hiring Right is Only Half the Battle
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their organization. Amy Gesenhues on November 15, 2019 One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t … Continue reading Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
The glass was half full at Cannes this year: 3 trends on everyone’s lips
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose. Dallas Lawrence on June 27, 2019 The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion … Continue reading The glass was half full at Cannes this year: 3 trends on everyone’s lips
Half Of Marketers Lack CX Connections With Millennials
Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials
How to Cut Your Invoicing Time in Half
Choncé Maddox — December 21, 2017 — December 21, 2017 cloudhoreca / Pixabay Sending invoices can be an exciting time because it means payday is nearly here. Yet and still, if you’re a freelancer, you know that doing admin work like sending invoices means more unpaid time on your end. Depending on how many clients … Continue reading How to Cut Your Invoicing Time in Half
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